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Product: Book - Paperback
Title: Microsoft® FrontPage® 2000 Bible
Publisher: Wiley
Authors: David Elderbrock, David Karlins
Rating: 1/5
Customer opinion - 1 stars out of 5
Horrible Reference

The language is not comprehensible and the book is very poorly organized

Product: Book - Paperback
Title: The Sims 2: University : Prima's Official Strategy Guide
Publisher: Prima Games
Rating: 1/5
Customer opinion - 1 stars out of 5
Complete Rip-Off

This book is about 1/4 new material dedicated to S2: University. The remainder is a complete and total reprint of the strategy guide Prima put out for the core Sims 2 game. If you don't have the first strategy guide I can see where this might be a money saver, that buyer gets two for the price of one, essentially. But otherwise, Prima is asking consumers to pony up money for what they might already have. Shameless.

Product: Book - Paperback
Title: Code Complete, Second Edition
Publisher: Microsoft Press
Authors: Steve McConnell
Rating: 5/5
Customer opinion - 5 stars out of 5
Practical guide to a programmer

Great book. One of the true classics of software engineering. Covers the complete landscape of coding. The second edition has been updated to cover Java, C#, Visual Basic. If there is one book you can read which will increase the quality of your code by a thousand fold, then this is the book.

Product: Book - Paperback
Title: Search Engine Optimization for Dummies
Publisher: For Dummies
Authors: Peter Kent
Rating: 3/5
Customer opinion - 3 stars out of 5
Not Necessarily for Dummies

I suppose with an average of 5-Stars my review ranking makes me the curmudgeon since I offer only 3-Stars. Dummies books many times become complicated because they flounder around instead of getting straight to the subject matter, this book is no exception. While offering a plethora of important and valuable information the writings start, stop and go back and forth too often. I was armed with a highlighter and notepad but found myself constantly referencing back and forth, forced to re-read passages to collect all the data important to optimize according to the authors recommendations.

An example is discussing topics, which engage the readers interest only to suddenly stop with, "More on this subject in Chapter X." Ok, so I put my highlighter down until later. This becomes frustrating. Discuss highlights in the book with an introduction and get to the point in one place, not later in several places. The checklist offered on the inside cover is a nice highlight and covering the topics once again in an introduction should be enough and will lead to less confusion.

As with all tech books, without any fault to the author, the subject matter becomes dated quickly. This is the case with SEO for Dummies but the basics offered are valuable as a starting point in optimizing your web site. Although keywords, content and reciprocal linking are stressed heavily, my own inadvertent experiment has shown content to actually be at least as valuable if not more important than incoming links for high-ranking sites. As an example, I have two web-blogs with Google rankings of 2 and 3 respectively which have virtually no incoming links only a lot of content. In these cases content proves extremely valuable. These blogs are relatively young.

The author makes an attempt to explain Googles algorithm but fails miserably to make a point, and serves no purpose in advancing SEO knowledge and very little is mentioned about the Google "Sandbox" which is the initial purgatory new sites are sent to while Google decides a web sites worthiness. Understanding the sandbox in extremely important so the Webmaster pro or amateur realizes page ranking comes with sweat equity and patience.

My largest disappointment came when visiting the authors web site which was not up to date and had several "dead links." At this writing his Google site ranking is 5/10, which is very good but one must practice what they preach and these instances were glaring errors. Another problem is the author spends time discounting the use of "Frames/Frameset" but his site uses frames as viewed in the source code. If they should be avoided why does his site contain them?

I recommend this book if purchased with a deep discount. Next thoroughly read and digest the research information at www.marketingexperiments.com and incorporate all your information and experience into a business plan using their template. In combination with SEO for Dummies your site will be enhanced for SEO and you'll have a deeper understanding of Google and other methods of SEO to increase site traffic as well as page ranking.