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Product: Book - Paperback
Title: Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company
Publisher: No Starch Press
Authors: Owen Linzmayer, Owen W. Linzmayer
Rating: 5/5
Customer opinion - 5 stars out of 5
What a book!


If you want a COMPLETE time line of Apple from the "idea" stage upto G5's this is it. This book also makes a great gift to friends that are Apple fans.
GREAT READ!!



Product: Book - Paperback
Title: Inside C#, Second Edition
Publisher: Microsoft Press
Authors: ANDREW WHITECHAPE TOM ARCHER
Rating: 4/5
Customer opinion - 4 stars out of 5
Very Good Start for Understanding Concepts and Techniques.


The Author has description for narrating the Concepts and it is well organized. Especially he has covered topics like Attributes and Interfaces. You have to pay a close attention to highlight the hidden important notes/rules. (He should have put those lines on BOLD). Other wise this is a very good book to start learning C#. This book also has a softcopy of the entire book that I found very useful. I would definitely recommend this book.
Lawrence ParanidharanIL - USA



Product: Book - Paperback
Title: Persuasive Online Copywriting: How to Take Your Words to the Bank
Publisher: Wizard Academy Press
Authors: Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
Rating: 5/5
Customer opinion - 5 stars out of 5
Small In Size, But Big In Content...


The short, focused chapters make for a quick and easy read.

Having read just about every book written so far on the subject online copywriting, I must say, that while "Persuasive Online Copywriting" is not the longest book on the subject, but it may be the most useful.

One topic in particular that Bryan and Jeffrey address that I have not seen covered in other books is the concept of writing for specific personalities and visitor types.

This is an area in which I have conducted extensive split-testing, and when done properly, tailoring your copy and navigational paths to specific visitor personas, can greatly improve your conversion rates.

Another reviewer of this book mentioned that it was a bit too in depth for someone with no background in copywriting and that she became lost with subjects such as "Franking" and "Poetic Meter". This may be a valid concern for some readers.

It is my understanding that Bryan and Jeff are students of Roy Williams, author of the "Wizard of Ads" line of books. They even teach a workshop for Roy's students called "Wizards of Web". For those who find some of the concepts mentioned in this book difficult to understand, I recommend first reading a couple of Roy's books. They will give you a good foundation to transition into a deeper understanding of "Persuasive Online Copywriting".

While the copywriting portion of the book is great, I feel that the most important area is the last section of the book, "Understanding Online Conversion". Effective and persuasive copywriting is only one segment of improving your website's conversion rates. And this section of the book gives a good foundation and overview of the overall conversion process.

In my opinion "Persuasive Online Copywriting" should be on the bookshelf of every serious online copywriter, business owner and marketer.



Product: Book - Paperback
Title: Selling Used Books Online: The Complete Guide to Bookselling at Amazon's Marketplace and Other Online Sites
Publisher: Harvard Perspective Pr
Authors: Stephen Windwalker
Rating: 5/5
Customer opinion - 5 stars out of 5
Thorough, wise, and well-written


I have been doing reasonably well as an online bookseller for about a year now, but I found this book very helpful just the same. I do wish it had been available when I got my start because it would have saved me countless hours and my share of mistakes along the way. The appendices and "tables" will probably save me countless hours in the future, as will a number of computer related suggestions and suggestions for how to get good book inventory without too great an expenditure. I read this over the weekend and frankly I expect it to make me my [money] back every week I am in business.
My hat is off to Stephen Windwalker, he has done an excellent job here and made it a very readable book as well. In fact, the second chapter in which he discusses the current changes and state of affairs in the bookselling and publishing industries is a bulls-eye that will make anyone who's interested in these topics stop and think.
I wouldn't want the job of trying to keep this up-to-date in the future, but it is right on the money in June 2002.
There are plenty of people who have probably considered writing a book about this; I'm just glad it was Windwalker, somebody who knows the business as well as he does, who wrote it.