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Product: Book -
Title: eBay Secrets : How to create Internet auction listings that make 30% more money while selling every item you list
Publisher:
Authors: Steven Ellis White, Bryon Krug
Rating: 3/5
Customer opinion - 3 stars out of 5
Great ideas for Ebay...maybe 6 years ago


Lets face it, Eaby is no longer an online auction house, its more like an online flea market. Most buyers dont care about pretty looking auctions with fancy pictures, they want rock bottom prices. Buyers want retail items 30%-60% below retail price regardless how fancy or clean your auction is. Sure you might get lucky with a new "ebayer" but they are too few and too far in between. Selling used stuff is great if you hang out at yard sales all day and buy peoples junk for a dollar. If you are a yard sale junkie, chances are the junk you do buy and resell on Ebay will get you a few dollars(pennies) more then you paid if it sells at all.

This book does have some good ideas about ebay but i think it is not giving enuff credit to Ebay buyers. Most are smart shoppers who are looking for a steal and wont be suckered into high shipping costs and pretty pictures of items they can get cheaper elsewhere. Think of it, why give $50.00 to a complete stranger who may or may not send you the item you paid for, when you can just spend afew dollars more for the same item at a well known and trusted Retail .Com? Ebay buyers are not as dumb as this book makes them look.

Then there is always the other sellers on Ebay who sell items 50% below retail with little to no shipping fees (dont ask me how they do it). Even if you list the same item like the book tells you too, something tells me most ebayers are gonna buy from him way before they buy from you with your 9.00 shipping fee. Even if you start your item at $1.00, it will sell lower then what you wanted to sell it for plus the final price will be $9.00 less since most ebayers will subtract high shipping costs from their bid amounts.

The best way to look at this book is, sellers might have this book, but buyers have a few books they read also.




Product: Book - Paperback
Title: The Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experience
Publisher: Addison-Wesley Professional
Authors: Douglas K. van Duyne, James A. Landay, Jason I. Hong
Rating: 5/5
Customer opinion - 5 stars out of 5
Finally!


Have you ever wondered why you return time and time again to certain web sites yet there are others you wish not to return again?

One of the measurements of site success is customer retention. In order to retain your customers, you must know and understand them. Not all web sites have the same customer requirements but they do share some of the same principles. Van Duyne, Landay, and Hong provide the guidance to explain the differentiation of site categories, what they have in common and what customers expect out of them. They reveal how the top benchmark sites are developed from the customer viewpoint. They explain how a customer should know where they are on a site and to navigate, even if they enter the site 5 layers down.

The authors define eleven site genres and then discuss the various patterns that best fit specific type of site or general to multiple types of sites. There have been many books written on web usability and design ... but this book provides the reading experience that can be applied to any site.

Have you ever wondered why you return time and time again to certain books yet there are others you wish not to return again? This book is a "Page Returner."

This book is highly recommended.



Product: Book - Paperback
Title: The Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experience
Publisher: Addison-Wesley Professional
Authors: Douglas K. van Duyne, James A. Landay, Jason I. Hong
Rating: 5/5
Customer opinion - 5 stars out of 5
Finally!


Have you ever wondered why you return time and time again to certain web sites yet there are others you wish not to return again?

One of the measurements of site success is customer retention. In order to retain your customers, you must know and understand them. Not all web sites have the same customer requirements but they do share some of the same principles. Van Duyne, Landay, and Hong provide the guidance to explain the differentiation of site categories, what they have in common and what customers expect out of them. They reveal how the top benchmark sites are developed from the customer viewpoint. They explain how a customer should know where they are on a site and to navigate, even if they enter the site 5 layers down.

The authors define eleven site genres and then discuss the various patterns that best fit specific type of site or general to multiple types of sites. There have been many books written on web usability and design ... but this book provides the reading experience that can be applied to any site.

Have you ever wondered why you return time and time again to certain books yet there are others you wish not to return again? This book is a "Page Returner."

This book is highly recommended.



Product: Book - Paperback
Title: Photoshop 7 Down & Dirty Tricks
Publisher: New Riders Press
Authors: Scott Kelby
Rating: 5/5
Customer opinion - 5 stars out of 5
Simply the best!!


A must have for any Photoshop/Design teacher. The tutorials of this book is impressively simple yet with breath-taking results. My students simply love to try out all of the possibilites this book offers while practicing the tools and effects that Photoshop offer us. That book revealed some features of Photoshop that I never used before. Easy to use, easy to learn and very straight forward content.