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Product: Book - Paperback
Title: Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management
Publisher: *Wiley Computer Publishing
Authors: Michael J. A. Berry, Gordon S. Linoff
Rating: 5/5
Customer opinion - 5 stars out of 5
An excellent conceptual description of an important topic.


When I started data mining (over 25 years ago)after graduating from MIT, neither the name nor the techniques existed. I had to develop both concepts and approaches that were then applied to situations as varied as evaulating the US SBA for the Federal Government to mapping the market for and product requirements of ATM machines for a Fortune 500 to developing a strategy to export shoes (leading to a tripling of industry exports) for the Commerce Dept. to predicting the lodging demand in Orlando, FL during the gas crisis for a series of majorinvestors to making sense of survey data for a major credit card company. The approach accurately described the situation in all of these cases and led to major management decisions.
The authors go beyond what I used in those days, describing a series of techniques and their applicability - through easily understood case studies.
This is not only an intelligent book, it is a very easy read. It doesn't go into mathemetical complexities because that is unnecessary. There are many treatises available on those subjects. Just surf the web to find some of them.
This book provides the information required by managers, leaders, and entrepreneurs to understand their marketplaces and customers.
Having run many companies and turned around a lot more, it is clear that this understanding is often sorely missing. Once gained, sharp increases in profitability usually result. The trick is something like an "aha" effect, an invention. The data is stored in a person's unconscious and, through predictable processes, pops out somewhat on demand.
Data mining is the process of causing similar "aha's" to pop out of the unconscious, the collective memory, of a company.
I recommend this book highly as a way to gain an effective understanding of how to do this.



Product: Book - Hardcover
Title: CCIE Routing and Switching Exam Certification Guide
Publisher: Cisco Press
Authors: A. Anthony Bruno, Anthony Bruno
Rating: 4/5
Customer opinion - 4 stars out of 5
Re: A TON of errors, September 7, 2002


I went thru Page 100 out of curiosity and to my surprise found the explanations given in the book more than sufficient if you were exposed to a certain degree to router troubleshooting, configuration...
So I suggest you review your notes once again and get back to us as we would like to give a fair grade to Cisco Press as no other Publication is available to measure up with.
Thank you all



Product: Book - Paperback
Title: Official Final Fantasy VII Strategy Guide
Publisher: Bradygames
Authors: David Cassady
Rating: 2/5
Customer opinion - 2 stars out of 5
Question.


I was wondering on where did you get the idea of killing and completly cutting Aeris out of the game and why?



Product: Book - Paperback
Title: Developer's Workshop to COM and ATL 3.0
Publisher: Wordware Publishing, Inc.
Authors: Andrew Troelsen
Rating: 5/5
Customer opinion - 5 stars out of 5
Difficult subject made easy


Quite possibly the most readable computer book I've read; packed with the information that you need and omitting information that you don't. There are exercises in each chapter that reinforce the ideas presented. I can't say enough about this book. In the future, I will read Troelsen's books on computer subjects first.