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Product: Book - Hardcover
Title: Refactoring: Improving the Design of Existing Code
Publisher: Addison-Wesley Professional
Authors: Martin Fowler, Kent Beck, John Brant, William Opdyke, Don Roberts
Rating: 2/5
Customer opinion - 2 stars out of 5
Too obvious book


I rate the book with two stars because the introductory part of the book brings you some good ideas and thoughts. From that point, the reference material is too simple.



Product: Book - Paperback
Title: The 22 Immutable Laws of Branding
Publisher: HarperBusiness
Authors: Al Ries, Laura Ries
Rating: 3/5
Customer opinion - 3 stars out of 5
General information light reading


I think the book is beneficial, but felt the information was stretched in presentation to warrant a "book." Plenty of blank space on pages for notes or doodles. I expected fresher case studies in higher quantities.



Product: Book - Hardcover
Title: Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
Publisher: McGraw-Hill
Authors: Arthur M. Hughes
Rating: 5/5
Customer opinion - 5 stars out of 5
The Master Book


This book is the main book for my Internet Marketing Class at Mercy College's MS in Internet Business Systems program. It includes all necessary topics such as database marketing, banner advertisement, calculating LTV and RFM Email Marketing and best practices. This book is a must read for anyone in direct marketing field.



Product: Book - Paperback
Title: Windows NT Shell Scripting
Publisher: Pearson Education
Authors: Timothy Hill
Rating: 5/5
Customer opinion - 5 stars out of 5
Just what the doctor ordered


I knew a book of this type had to exist - and was very surprised that such a reference was so hard to find! Are most NT Admins out there REALLY pointing and clicking their way through every single mundane task?
Luckily, when I did find it, it turned out to be just what I needed. Now, given the in-depth documentation and examples I need, I can construct scripts to take a lot of the tedium out of my job, as well as increase my accuracy and repeatability (scripts never zone out and forget to place that critical checkmark, as I sometimes do).
Mr. Hill and Macmillan Technical Press have provided me with an invaluable resource. I hope they keep up the good work. On thing, though: I wish they'd put the text of the book on a CD-ROM, to lighten my travelling kit (I'm a consultant).