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Product: Book - Paperback
Title: The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Publisher: New Riders Press
Authors: Marty Neumeier
Rating: 5/5
Customer opinion - 5 stars out of 5
One huge idea


Those who characterize The Brand Gap is a primer are missing the point. While the book does condense and clarify many existing theories of branding, it contributes one huge idea that has never been adequately addressed---namely, that unless strategy is connected to customer delight, there IS no brand. There's just a great business strategy that no one can see, or else there's a feel-good image that isn't based on business reality. Either extreme leads eventually to brand failure. In addition to the core idea of this book, I found a number of subordinate ideas that seem extremely fresh in the marketing world: the changing requirements for trademarks and identities, the collaborative brand-building model, and the need for Chief Brand Officers to coordinate the work, to name a few. The book may seem simple, but its simplicity is deceptive. I loved it so much that I attended one of Neumeir's workshops and was not disappointed. Both the book and the workshop are perfect examples of branding in action. They're different, collaborative, innovative, tested, and they lead to sustainable business success. Great stuff.



Product: Book - Paperback
Title: Sun Certified Programmer & Developer for Java 2 Study Guide (Exam 310-035 & 310-027)
Publisher: McGraw-Hill Osborne Media
Authors: Kathy Sierra, Bert Bates
Rating: 5/5
Customer opinion - 5 stars out of 5
great book


I just came back from testing center, and I passed the Sun Certified Programmer Exam 310-035 with 93%. I have been studying and preparing for test, for two months. Sun Certified Programmer & Developer for Java 2 Study Guide (Exam 310-035 & 310-027)by Kathy Sierra, Bert Bates, is the only book I used and this book is so great, if you want to be a Sun Java Certified Programmer, this is the only book you need to study with. No kidding, The detail explanation and examples and sample test questiones.. are all designed for the test and very similar to the real exam's questions, When I take the test, there are even a couple questions were exactly same as the sample questions from the book. Believe me, this book make every thing easy for you to pass the test. cheer!!



Product: Book - Hardcover
Title: Introduction to Electrodynamics (3rd Edition)
Publisher: Prentice Hall
Authors: David J. Griffiths
Rating: 5/5
Customer opinion - 5 stars out of 5
The Griffiths' Style is Great


Griffiths has very deep understanding of the basics and foundations of physics, with that he writes this self-contained book of E&M.
There's hardly no handwaving things in this book(if there is, Griffiths points it out even before I could realize it), all the important physical facts have been exploered(I really like the physical interpretation of the polarization in linear media). The math is used straight and clear, in fact, if you study the first chapter carefully, there would be no math problem afterwards. The problems are well designed and placed, there're some exercises after every section, so you can test your understanding right-off. The "more problems", I used it when I revisited this book. Some people critisized that there's no solution contained, but I think if you study the book page by page, you should be able to work out most of the problems confidently.
This definately should be the first book on E&M, after read it, you'll think "ah, it's not that hard after all" and benefit from it all the time.



Product: Book - Hardcover
Title: Software Architecture in Practice, Second Edition
Publisher: Addison-Wesley Professional
Authors: Len Bass, Paul Clements, Rick Kazman
Rating: 3/5
Customer opinion - 3 stars out of 5
too academic to be of practical use


This book is too academical to be of any practical use.

I have read about 60% of the book and I could not find anything that I could actually use.
This is the problem with books written by academics or people who have not actually done software development in the past 5 years, or so.
This problem becomes even worse when the authors are working for the Software Engineering Institute - SEI (the guys who believe in methodology above anything else).

This is book is filled with classifications and very terse or abstract statements.

I would not recommend it to anybody who actually hopes to learn something they can apply at work.

Another recommendation: if you want to read good, down to earth books, avoid those written by people working for SEI.