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Product: Book - Paperback
Title: The 22 Immutable Laws of Branding
Publisher: HarperBusiness
Authors: Al Ries, Laura Ries
Rating: 4/5
Customer opinion - 4 stars out of 5
A Great Intermediate Marketing Book


This book is highly recommended for anyone trying to build a brand strategy. It may be a bit much to call these "laws". They seem more like "guidelines". While evidence is given, it's in the anecdotal category, and dubious scientific cause-and-effect hypotheses are fronted.
While I buy the theme of not diluting the brand with line extensions, and have watch products in my own companies suffer similar results, I have to raise an eyebrow at the notion that Diet Coke should have been shelved in honor of "Tab." I do agree however that Taco Bell and Boston Market grocery-store-freezer brands are line extensions that should have gotten someone fired.
In summary, this is a quick read that makes you think, but it won't make you a brand-master overnight.



Product: Book - Paperback
Title: A+ Training Guide, Fifth Edition
Publisher: Que
Authors: Charles J. Brooks
Rating: 5/5
Customer opinion - 5 stars out of 5
A worthy addition to this computer tech's small library


I used this book to help me pass both the A+ Core Hardware and A+ OS Technology Exams. The book is full of helpful advice on what areas to concentrate on for the exams. However, do not expect to pass the exams by using only this book. I am not sure if there is any one source that you can study that will do that. I used this text, in conjunction with some online study guides that I had bought. I also had access to my local technical college's library of A+ training videos. In my humble opinion, the training vides were the single best resource I had used. The textbook was more of a source for deeper knowledge.
I am currently studying to complete my MCSE. My instructor adviced me to get my A+ certification to help increase my future value in the job market. Right now, I work as a sheet metal fabricator in an industrial setting in order to pay the bills. Hopefully, it will not be too long until I can finally enter the IT field. If you are in the same situation, working while pursuing certification, perhaps it would not be realistic to expect you to read this book from cover to cover. I certainly did not. However, to me, it's main value was as a source of additional clarification. In short, I would not depend on one source to help me pass any technical exam.
I do agree with one reviewer who was turned off by the fact that additional exam prep questions were only for those willing to pay extra. In my humble opinion, those additional materials should have been included with the text. However, the exam questions on the CD that came with the text were very helpful.



Product: Book - Hardcover
Title: C# and the .NET Platform, Second Edition
Publisher: Apress
Authors: Andrew Troelsen
Rating: 4/5
Customer opinion - 4 stars out of 5
Pretty Good


I have read several books on C# and .NET. This book helped me to absorb most of the C# and .NET . The book is based on a beta 2 version. Few examples in the book does not work on release version. The book covers .NET features, C# as a language, assembiies, windows functions and GDI and windows and web forms, very good coverage on Reflection and COM interoperability and ADO.NET and web services. I gave up the idea of buying charles petzold book on C#, to read windows and GDI functions, as this alone covers the most of it. This one book will be enough for both basics of C# and advanced features of C# in .NET . This will be a desktop companion for my future programming needs.



Product: Book - Paperback
Title: Sams Teach Yourself ABAP/4 in 21 Days
Publisher: Sams
Authors: Ken Greenwood
Rating: 5/5
Customer opinion - 5 stars out of 5
Good book to learn ABAP and as a reference guide


I'm an ABAP consultant/developer working with a major consulting firm. In 1998 I took an ABAP Certification course in Boston and I had the privilege to be in the class where Ken Greenwood was the instructor. At that time he was just about to complete his book. He's an excellent instructor and yes, he has a keen sense of humor too. He has the abiltiy to break a topic down to an understandable level. You can find this breking-down back in the book, teaching you step-by-step how to get to the correct result. I use his book as a reference guide and I recommend this book to the IT resources I get to work with so that they can master the ABAP basics quicly. It's definetely a good book for beginners and also very handy as a reference guide.
Ps. Remeber to do your 5 minutes workout (gym-exercises) after each chapter. This will help your brain-cells and you'll have more fun with the next chapter.
Ken where's the screen-cam with the exercises?