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Product: Book - Hardcover
Title: Managing IT as a Business : A Survival Guide for CEOs
Publisher: John Wiley & Sons
Authors: Mark Lutchen
Rating: 5/5
Customer opinion - 5 stars out of 5
The concept of "IT as a business unit" is finally expressed!


"Managing IT as a Business" will help senior business management executives understand how to view and manage the Information Technology (IT) organization. How should IT be structured and aligned to support the business vision? What does IT really cost? The author, Mark Lutchen, has developed an IT management "lens" framework to view the critical drivers of IT success. This framework provides an excellent way for business management to think about what IT needs to accomplish.
The book really delivers its value through nine key initiatives for the business and the IT organization to realize the full potential of IT resources. Mr. Lutchen's use of case studies involving considerable business issues and applied IT management solutions, has helped me visualize how these initiatives can dramatically impact a business. The author's coverage of issues such as IT governance, alignment, organization structure, spend, investment cycles, and focus on outcomes are precise and timely, given the mixed success that IT professional management has progressed in corporations today.
I think what is unique about the author's perspective is his experience not only as an IT management consultant, but a Global CIO for one of the big-4 accounting firms. Business and financial management are key underlying themes in this book. You will find this book insightful and thought-provoking, enabling a business leader to establish and leverage a more powerful IT organization.



Product: Book - Paperback
Title: VRML 2.0 Sourcebook, 2nd Edition
Publisher: Wiley
Authors: Andrea L. Ames, David R. Nadeau, John L. Moreland, David R. Nadeau, John L. Moreland
Rating: 5/5
Customer opinion - 5 stars out of 5
Informative Book


This book is perfect for beginners and those that already now the basics and want to advance further. It has many examples and is written in a intelligent manor. If you are advanced in VRML you may still benefit from this book however when it comes to scripting and adding Java to your 3d worlds you will need to invest in other books.



Product: Book - Paperback
Title: Search Engine Advertising : Buying Your Way to the Top to Increase Sales (Voices That Matter)
Publisher: Pearson Education
Authors: Catherine Seda
Rating: 5/5
Customer opinion - 5 stars out of 5
Turning browsers into buyers


There are probably only two ways to grow an online business:
1) Attract more visitors to you site
2) As soon as they are there convert them into customers.
Despite the title of the book Catherine Seda covers both concepts in great detail for the novice and the pro alike.
I bought the book because I wanted to promote my company's site. Applying the concepts has paid great dividends for my business.
Whether you want to run/are running Pay Per Click (PPC) campaigns on Google Adwords and Overture, optimize organic search, promote a new or old site, or even choose a Search Engine Optimization (SEO) agency this book is outstanding.
Throughout it has a clear focus on Return on Investment (ROI)
Amidst the sea of half-truth, urban legends, fairy tales and unprofessional SEO, this book stands apart.
I just hope, my competitors will never read it!



Product: Book - Paperback
Title: Windows Server 2003 Weekend Crash Course
Publisher: Wiley
Authors: Don Jones, Don Jones
Rating: 5/5
Customer opinion - 5 stars out of 5
I really love this book.


I bought this book along with about 5 other much bigger books. Some had over 1200 - 1700 pages. This book only has about 400 pages and it makes it so easy to get you up to speed. Very nicely written. Very deliberate. No stupid "Dummies" humor. I love it! For instance, it explained Active Directory in only minutes and made it real easy. It also explained that if you wanted to go deeper - buy another book about it. So it's not a pretentious book. Very straight forward and to the point. I highly recommend this book if you already have reasonable Windows knowledge and quickly want to fill in the blanks for Windows Server 2003. Again - HIGHLY RECOMMENDED!