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Product: Book - Paperback
Title: Learning UNIX Operating System, Fifth Edition
Publisher: O'Reilly
Authors: Jerry Peek, Grace Todino-Gonguet, John Strang
Rating: 4/5
Customer opinion - 4 stars out of 5
Explains how to use UNIX from the ground up


This book elucidates the fundamentals of using the UNIX operating system by using examples - and it is not too comprehensive, which means you will be able to stark working with the OS quickly and easily.

On the one hand, this book teaches how to use the UNIX operating system in a brief manner from the ground up. Although if you
are used to UNIX OS, this book provides some useful tips that
you may not be aware of.

On the other hand, if you are a truly experienced UNIX OS user, you will most likely find this book too basic and uninteresting.
It does not cover advanced topics but focuses on the fundamentals from a user's perspective.

Thus, this book is definitely for you if:

1) You have not worked with the UNIX OS before
2) You have only novice experiences from the OS

The book is NOT for you if you:

1) Have used UNIX for quite a long time
2) Want to elaborate on more advanced topics
3) Want low-level explanations of how an OS works
(e.g., processes, kernels, data structures)






Product: Book - Paperback
Title: Web Metrics: Proven Methods for Measuring Web Site Success
Publisher: Wiley
Authors: Jim Sterne, Jim Sterne
Rating: 3/5
Customer opinion - 3 stars out of 5
I'm sure there's some good information in here somewhere.


As a Search Engine Optimization (SEO) Specialist I found this book to be an excellent resource to clarify the differences between website traffic analysis, search engine optimization and tracking business success metrics. I like to drive home to my employer that we need to focus on the goals of our sites and define our own metrics as to what success means. My interest is always, "How will this increase sales?"
This book makes very clear which numbers matter and why, including web traffic, sales and marketing. I especially like the focus on "actionable" intel: metrics are great but what do they tell us to DO differently? How will this give us a competitive advantage? What does it tell our sales people?
I recommend this book for newbies as well as pros. If you're a pro there is so much in this book that there has to be something new that will help you compete. If you're a newbie you will soon be talking like a pro. Career advantage. It is written so anyone can understand it in a kind of Dr. Phil tone. I also like that it uses examples from all sizes of companies instead of just telling me how Amazon and EBay did it - like we're all in that league.
There is a lot of information here, it will take you a while to read it. No I did not find every chapter riveting but I seldom find that in any non-fiction book. Many times however I put the book down, weighed the insights provided against how we do things presently and pondered how I could convey the points to the marketing department. If I can give the sales force an edge we all win.



Product: Book - Paperback
Title: The 22 Immutable Laws of Branding
Publisher: HarperBusiness
Authors: Al Ries, Laura Ries
Rating: 3/5
Customer opinion - 3 stars out of 5
Immutable?


I don't know. To me it just seems much too easy to wait for a company to fail and then analyze and formulate certainties about why it failed. Conversely it's much to easy to do the same for a company that succeeds. I have yet to see anybody make projections about companies that are executing certain branding tactics RIGHT NOW!!! If these laws are immutable then we should clearly be able to find more than a handful of companies that have mutated these laws and say "Yes they will fail."My feeling is that these laws and bits of certainties apply only to the past. And since the past can't be modified neither can the laws that are applied to them. But what about laws for the future? And can branding and marketing laws for the future even exist? Probably not. Because, and I'm sure most marketing guru's will agree, the tastes and preferences of consumers are anything but immutable. They change all the time. Even our ability to recieve and process information quite frankly depends on our mood - and I make that statement as a consumer and not as a Advertising specialist.
I would not classify these ideas of this book as laws, but more as considerations. They are things to consider when making choices about a Brand Strategy. We can analyze to high heaven about why a Brand will pass or fail, but in the end it will depend on the fickle desires of the consumer. We do our best to forecast, but even the weatherman has screwed up a "Bright and Sunny" forecast on what resulted in a Rainy and Miserable day.Consumers are no different. And it is improbable if not impossible that we will ever lock down End-All-Be-All laws that will encapsulate the "Whatever" attitude of the public.



Product: Book - Paperback
Title: ISO 9001:2000 Internal Audits Made Easy
Publisher: Quality Techniques
Authors: Ann W. Phillips
Rating: 5/5
Customer opinion - 5 stars out of 5
A Very Valuable Tool


This information is very, very helpful. It made my audit much easier and helped me be very thorough. It was such a time saver, saving me hours of audit prep time. It was also very helpful in organizing my audit. It was nice to have a tool to allow me to cover all my material in a logical systematic way. I'm sure that this book will help me be a better auditor in the future.