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Product: Book - Paperback
Title: The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Publisher: New Riders Press
Authors: Marty Neumeier
Rating: 1/5
Customer opinion - 1 stars out of 5
Old Hat


This book is concise. And I'm thankful for that. The content in this book is boring and lacks direction. The Brand Gap merely provides an laconic reiteration of fundamental marketing principles that most educated readers should be thoroughly familiar with. This disappointing book provides no innovative material and really doesn't provide any tangible arguments for bridging the brand gap.



Product: Book - Hardcover
Title: CIO Wisdom: Best Practices from Silicon Valley
Publisher: Prentice Hall PTR
Authors: Dean Lane, With Members of the CIO Community of Practice, Inc. and Change Technology Solutions, Silicon Valley CIO Round Table
Rating: 5/5
Customer opinion - 5 stars out of 5
Common Sense in an Uncommon Situation


This book was written by people who "get IT". In my entire career as an IT Professional, I have not found a book to be more helpful than this one. I purchased four additional copies (one for each of my direct reports) and we are reviewing one chapter every week. Excellent material and well written.



Product: Book - Hardcover
Title: Real-Time Rendering (2nd Edition)
Publisher: AK Peters, Ltd.
Authors: Tomas Akenine-Moller, Eric Haines
Rating: 5/5
Customer opinion - 5 stars out of 5
The best book for programming 3d game engines, bar none


This book is IT. It contains answers to virtually every question regarding 3d and collision detection I had to look up left and right in other books and the internet over the past 2 years I spent as a professional game developer. It is easy to read and, as of Jan 2000 by other book's standards, very up-to-date on current technology.
I don't know about other types of realtime rendering, but if you are a game developper of any level, this book deserves a spot right next to your Foley van Dam...



Product: Book - Paperback
Title: Testing Computer Software, 2nd Edition
Publisher: Wiley
Authors: Cem Kaner, Jack Falk, Hung Q. Nguyen
Rating: 5/5
Customer opinion - 5 stars out of 5
Awesome book!


A wonderful book for both the software testing novice and the experienced tester - well worth buying!!