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Product: Book - Paperback
Title: Building Your Business with Google For Dummies
Publisher: For Dummies
Authors: Brad Hill
Rating: 5/5
Customer opinion - 5 stars out of 5
Solid Overview of AdSense, AdWords, Froogle and Catalogs

"Building Your Business with Google For Dummies" by Brad Hill is one of many options for learning Google's tools. This one is focused on using it to promote business websites.

You might not need this book. To find out, go to Google's website, and create an account. Look at the FAQs, testimonials and the help areas. Much of what's in Hill's book is logical, but is organized in as sensibly as any I have seen. I need this book for that reason. It saved me time from having to learn this information in a too slow trial-and-error way.

You'll learn a few important things about Google, and how to help them help you attract traffic, sell products, or create interest in your website.

I have an online e-commerce site, and need to know Google. As a smaller business, I can't compete with the major companies in being listed in categories I feel are important. That's where Google AdWords comes in. It allows me, for a fee per click, to compete.

Hill's explanation of strategies and process is solid. There are ways to lose money, and he helps show how to test keywords, use ad groups, edit ads, and how to bid intelligently. He also looks at the premium service that allows big businesses to use oogle with less worry about click-through rates.

AdSense, the tool that places Google ads on websites based on the page's content. While I only make a few cents when a vistor clicks through an ad, it helps me provide a service to my customers who do not feel my site met their needs.

Hill explains how AdSense makes money, and warns against cheating.

Increasing Your Page Rank
No one knows Google's formula for ranking pages. The most important factor is having useful information, being linked on other like-minded sites, not abusing the process.

Hill tells you what page rank means, and how to avoid mistakes many webmasters make. This includes tips on design, domain choice, keyword use.

Using Froogle and Google Catalogs
These are two features I have never used. Hill gives a good overview of this Google tool, which provides exposure to those websites selling products in a catalog-style, or through AOL and Yahoo shops.

I fully recommend "Building Your Business with Google For Dummies" by Brad Hill.

Anthony Trendl

Product: Book - Paperback
Title: The JFC Swing Tutorial: A Guide to Constructing GUIs, Second Edition
Publisher: Addison-Wesley Professional
Authors: Kathy Walrath, Mary Campione, Alison Huml, Sharon Zakhour
Rating: 5/5
Customer opinion - 5 stars out of 5
Very good book

I have little experience with AWT and Swing. I got this book to finish my SCJD. The book is excelent reference and tutorial. I like the way the book structured. First chapter it gives an overview of every compnent in Swing, then in the rest of the book it explains these component in details.

Product: Book - Hardcover
Title: Structure and Interpretation of Computer Programs - 2nd Edition (MIT Electrical Engineering and Computer Science)
Publisher: The MIT Press
Authors: Harold Abelson, Gerald Jay Sussman
Rating: 5/5
Customer opinion - 5 stars out of 5
Focus is on the art of programming

This is known as "The Wizard Book" -- and for good reason. This book is lucid, clearly explained, and has a greater density of profound ideas per page than any other textbook I have ever seen. There is no other text which clearly presents so much of the foundations of computer science. Doing it in one semester is a frantic pace -- but it's well worth spending two or even three semesters covering it well.
However, college studies aside, as a professional you will want to own this book and reread it from time to time. The stuff in it will strike sparks off the things you've been doing elsewhere and give you new ideas and perspectives -- routinely.
This is an extremely valuable book to own. I've recently gotten a new copy just because mine was getting worn out -- and it didn't wear out with light use....

Product: Book - Paperback
Title: Dynamic HTML: The Definitive Reference (2nd Edition)
Publisher: O'Reilly
Authors: Danny Goodman
Rating: 4/5
Customer opinion - 4 stars out of 5
VERY useful, almost TOO much information

I bought this book because I wanted to have an information packed resource detailing every vagary in the DHTML-capable browsers of today. Knowing thier track record, I figured I couldn't go wrong with O'Reilly. Well, information is what you get in this baby. Organized quite nice too... if you need to look up a topic, cross reference a method between browsers or whatever you will probably find it; and with a code example. I would say 'definitive' is an understatement.
Only beef I have with the book is I wish it had some more explanations of some key features and the usefullness of this technology. The book also puts an emphasis on cross-browser compatibility, so it leaves out some of the in-depth strengths of any particular browser (like data binding *argh*) in favor of discussing ways in which to appeal to both platforms. Over all a very good book!