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Product: Book - Paperback
Title: Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management
Publisher: *Wiley Computer Publishing
Authors: Michael J. A. Berry, Gordon S. Linoff
Rating: 1/5
Customer opinion - 1 stars out of 5
Not really worth it if you have any clue


This book labors to explain that Data Mining is possible. It spends 3 chapters explaining the business process flow of data mining as: 1. Figure out your business problem 2. data mine to figure out what to do 3. do it 4. measure to see if you did anything.
It's nicely written, but VERY BASIC



Product: Book - Paperback
Title: Assembly Language Step-by-step: Programming with DOS and Linux (with CD-ROM)
Publisher: Wiley
Authors: Jeff Duntemann
Rating: 3/5
Customer opinion - 3 stars out of 5
good text... to much irrelevant info


I was looking for a descent text on assembler and bought this book. It does make things clear and does have good explanations. Unfortunately these explanations come in pieces of 2-3 sentences per page, while the rest of the page is wasted telling us all kinds of computer history and authors personal tales or just stories... all of which I think are completely unnecessary. 9 out of 10 times when I put this book down is because I was tired digging through all this garbage while looking for assembler info.
The good things are that so far this book answers all of the questions I have had from reading similar texts that leave a lot unexplained. The author does know what he is talking about, and it shows in his clear explanations. It'd just be nice if these books wouldn't be so bloated with long discussions and pointless tangents. I don't have time to read a 600 page book when it could have been 300 pages. I would pay twice as much for something similar that sticks to the title on the cover.
Bottom line is, this is a good text, you will know the basics of assembler if you read it, if you can manage to tolerate all the irrelevant babble.



Product: Book - Hardcover
Title: Got Game: How the Gamer Generation Is Reshaping Business Forever
Publisher: Harvard Business School Press
Authors: John C. Beck, Mitchell Wade
Rating: 5/5
Customer opinion - 5 stars out of 5
Got Game


As an over-achieving boomer who barely took time for fun, let alone games, I feel I have been introduced to a whole new world by reading Got Game. I have raised, taught, and managed gamers without knowing the extent to which they functioned in a world very different from my own. Oh, we all recognize the concept of "generation gap", but even so we don't often have the opportunity to have the details of that gap explained to us in the enjoyable way we do by reading Got Game. Beck and Wade make the exploration of the gaming phenomenon an insightful and fun journey into the minds of people we work with, or perhaps even members of our own families. It was a real wake-up call. I've even been phoning my own now-professional children to ask them about their gaming experiences.

As a former college-level business instructor, I see an important application for this book not only in business but in business education. It should be on the must-read list of all educators.

One more thing--I've decided I have to get a Game Boy!



Product: Book - Paperback
Title: Essentials of Systems Analysis and Design, Second Edition
Publisher: Prentice Hall
Authors: Joseph S. Valacich, Joey F. George, Jeffrey A. Hoffer
Rating: 1/5
Customer opinion - 1 stars out of 5
Horrible


I was forced to use this book for a class. I find the text very unclear and hard to understand with quite a few errors. The layout of the pages is poor and the author seems to get lost in his/her own words. The problems found at the end of each chapter never give enough information to tell you what you are supposed to be doing and they often ask for information that is not found in the text. For what you get this book is extremely overpriced. I may even sell this book back.