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Product: Book - Paperback
Title: Search Engine Visibility
Publisher: New Riders Press
Authors: Shari Thurow
Rating: 2/5
Customer opinion - 2 stars out of 5
It doesn't teach tricks however it doesn't teach SEO either

This book teaches some web site design, some usability, and some basic SEO. Author thinks that SEO is not about getting top rankings. So, how can you expect her to teach you SEO? Do not waste your time and money if you know some basic SEO which you can find free on the internet.

Product: Book - Paperback
Title: Effective Java Programming Language Guide
Publisher: Addison-Wesley Professional
Authors: Joshua Bloch
Rating: 5/5
Customer opinion - 5 stars out of 5
An absolute must!

This is not a book for novices, but for the experienced Java programmer who wants to become even better. It assumes a thorough knowledge of Java syntax and a fair amount of knowledge of the basic packages, such as java.util.
There is a time and a place for "good enough" programming, and a time and a place for "doing it right." Bloch has been deeply involved in creating the official Java libraries, and is heavily biased toward doing it right. Fortunately, this is a bias he freely admits. Much of the emphasis is on making programs really flexible, really useful, and bulletproof.
The book is organized as a series of 57 recommendations, but that doesn't tell the whole story. Bloch doesn't just recommend, but in most cases conclusively demonstrates just how essential it is to follow the recommendation. Moreover, many of the recommendations are richly detailed; for example, item 13, "Favor immutability," goes into considerable detail about just how naive attempts to make an object immutable can be circumvented, and how to really ensure immutability. Some of the recommendations, though important, are relatively commonplace; but there are others that I have seen nowhere else. The recommendations cover the gamut from general programming advice to highly Java-specific advice.
Bloch's writing style is (mostly) excellent, and I found the book difficult to put down (and on my very short list of books to read a second time!). I highly recommend this book to anyone who has pretty much mastered the basics of Java programming.

Product: Book - Paperback
Title: Enterprise JavaBeans, Fourth Edition
Publisher: O'Reilly
Authors: Richard Monson-Haefel, Bill Burke, Sacha Labourey
Rating: 5/5
Customer opinion - 5 stars out of 5
Excellent book

I have the 1st and 2nd edition of this book and they are both excellent. I used the 1st to learn EJB and I'm reading the 2nd to learn about the new version.

Product: Book - Paperback
Title: Macromedia Flash MX 2004 for Windows and Macintosh : Visual QuickStart Guide (Visual Quickstart Guides)
Publisher: Peachpit Press
Authors: Katherine Ulrich
Rating: 5/5
Customer opinion - 5 stars out of 5
Excellent and Thorough Intro to Flash MX

I'm completely new to Flash MX and this book was a great introduction. As a total newbie I had to work through each chapter before I could move to the next. However, by the time I got to the end of the book I found that I had very good breadth of knowlege about Flash MX and was well prepared to move to more intermediate books. This is a great book to get you over Flash MX's big learning curve.