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Product: Book - Paperback
Title: Moving to VB .NET: Strategies, Concepts, and Code
Publisher: Apress
Authors: Daniel Appleman, Dan Appleman
Rating: 5/5
Customer opinion - 5 stars out of 5
Hit the mark!

This book was all I expected and more. It not only teaches VB .Net by example, but also positions VB .Net with VB 6 and explains Microsoft's reasons for dumping COM to go with CLR (Common Language Runtime). Issues of deployment and productivity are explained in a candid way, unlike the shill-like explanations that come out of MS Press. I'm on the Dan Appleman-as-a-guru bandwagon.

Product: Book - Hardcover
Title: Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
Publisher: McGraw-Hill
Authors: Arthur M. Hughes
Rating: 5/5
Customer opinion - 5 stars out of 5
Exceptional Coverage of Important Marketing Concepts

Hughes makes it exceedingly clear why customer loyalty and lifetime value are such critical marketing concepts. Hughes helps marketers understand why our hyper-focus on customer acquisition needs to be adjusted to consider retention and upsell as well.
In particular, Hughes explains:
* What Lifetime Value (LTV) is, why it matters, and how to calculate it* The importance of testing programs and how best to go about it* Segmenting your customer base by loyalty and LTV* How tactics should differ for each segment* Practical tips for creating a successful database marketing campaign.
Case studies and ROI numbers are used throughout the book. A must read for marketing proessionals.

Product: Book - Paperback
Title: The Guru's Guide to SQL Server Stored Procedures, XML, and HTML (With CD-ROM)
Publisher: Addison-Wesley Professional
Authors: Ken Henderson
Rating: 5/5
Customer opinion - 5 stars out of 5
The best books available on SQL SERVER

The Guru Guide books are the best books available for SQL SERVER. I have all three and never ceased to be impressed with how much I learn each time I read one of them.
Each book requires and rewards careful rereading. There is always more there than you glean the first time. I am still reading the first one nearly four years after I originally bought it. I never cease to find some new nuggest when I research a solution to my latest SQL SERVER challenge.
I also like the non-technical writing in each book. The personal anecdotes, the essays, the quotes at the head of each chapter: they all give you the impression that you are being taught by, as Ron Soukup says, a veteran developer who knows what he is talking about because he has lived it

Product: Book - Paperback
Title: Active Directory Cookbook for Windows Server 2003 and Windows 2000
Publisher: O'Reilly
Authors: Robbie Allen
Rating: 5/5
Customer opinion - 5 stars out of 5
Extremely useful book for Active Directory admins

Having heard the prelease buzz on this book, I preordered it awhile ago. After all the praise it had been given by early reviewers, it wasn't exactly what I expected....it was EVEN BETTER. This is exactly the kind of practical, logically organized info I wish I'd had 3+ years ago. This is a must-have book for AD administrators, designers, and developers. Well Done!Much of the book is organized in the format of Problem/Solution/Discussion/Reference. For each problem, the author shows how to solve it in three ways - via the GUI, via the command line, AND via scripting. He then explains why and how the solution works, and points you to reference material for further study. Very Nice.If you've ever hunted for this kind of info and had to piece it together for yourself, you'll appreciate this book. If you haven't, you must be new to AD - in that case, this book will save you a lot of frustration up front. Both old hands and newbies will want this reference on their shelves.